BRICS Tourism Ministers Meeting 2022 September 19, Guilin, China

The 2022 BRICS Tourism Ministers’ Meeting was held on September 19, 2022, in Guilin, Guangxi Zhuang Autonomous Region, China. The meeting focused on the theme “Green Growth, Sustainable Development, and Resilient Recovery”.

Meeting Details

The meeting took place on September 19, 2022, in Guilin, a city renowned for its picturesque landscape in the Guangxi Zhuang Autonomous Region of southern China.

Theme

The overarching theme of the meeting was “Green Growth, Sustainable Development, and Resilient Recovery,” reflecting the global shift towards more sustainable and resilient tourism practices.

Participants

  • Hu Heping – China’s Minister of Culture and Tourism (Host and Moderator)
  • G. Kishan Reddy – India’s Minister of Tourism
  • Representatives from Brazil, Russia, and South Africa (some via video conference)

Key Discussions and Outcomes

1. Tourism Recovery Strategies

  • Participants shared their experiences and strategies for reviving the tourism sector post-pandemic.
  • Emphasis was placed on safety measures and rebuilding traveler confidence.

2. Sustainable Tourism Practices

  • The meeting highlighted the importance of integrating sustainable practices in tourism development.
  • Discussions included ways to minimize the environmental impact of tourism while maximizing economic benefits.

3. Digital Transformation in Tourism

  • Ministers explored the role of technology in reshaping the tourism industry.
  • Topics included contactless services, virtual tourism experiences, and digital marketing strategies.

4. BRICS Tourism Cooperation

  • The meeting reaffirmed the commitment to strengthen tourism ties among BRICS nations.
  • Proposals were made for joint marketing initiatives and simplified travel procedures between member countries.

5. Cultural Exchange and Heritage Preservation

  • Discussions touched upon the importance of preserving cultural heritage while promoting tourism.
  • Ideas were shared on how to enhance cultural exchange programs among BRICS countries.

Specific Contributions and Initiatives

India’s Green Tourism Initiative

G. Kishan Reddy highlighted the BRICS Alliance for Green Tourism, launched during India’s BRICS chairship in 2021. This initiative aims to promote sustainable tourism practices across BRICS nations.

China’s Proposal

As the host country, China proposed enhancing cooperation in rural tourism, aiming to boost economic development in rural areas of BRICS countries.

Communiqué and Future Directions

The meeting concluded with the issuance of the Communiqué of the BRICS Tourism Ministers’ Meeting 2022. Key points included:

  1. Commitment to sustainable and inclusive tourism development.
  2. Emphasis on innovation and digital transformation in the tourism sector.
  3. Plans for increased collaboration in tourism education and training.
  4. Strategies for joint crisis management in the tourism industry.
  5. Proposal for a BRICS Tourism Research Network to facilitate knowledge sharing.

Significance and Impact

This meeting was crucial in aligning the tourism policies of BRICS nations in the post-pandemic world. It set the stage for collaborative efforts in rebuilding the tourism sector while focusing on sustainability and resilience. The outcomes of this meeting are expected to influence tourism strategies in these countries and potentially serve as a model for global tourism recovery efforts.

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